Logo Design

Vividata

Vividata is a leading Canadian research firm specializing in consumer behaviour across print and digital media.

Vividata found that there was confusion in the way that they used and talked about their main brand and two sub-brands (Vivintel, their custom research arm and Metrica, their digital measurement panel).

I created a new logomark that unified the main Vividata brand and sub-brands into a cohesive system.

RoleLead Designer
AgencyJAW Advertising
Year2021