GraceMed
GraceMed is a leading healthcare provider specializing in plastic surgery, dermatology, medical aesthetics, and functional medicine.
After an extensive discovery process we delivered a refined brand strategy, updated visual identity, and a brand new website—achieving GraceMed’s goals of improved brand consistency, providing a best-in-class user experience, and a significant increase in lead generation.
| Role | Senior Designer |
| Agency | Art & Science |
| Year | 2024 |
| Visit | gracemed.com |
New photography shows real people in a state of empowerment and confidence as well as reflecting a range of body types, ethnicities, ages, and genders to truly represent GraceMed’s clientele.
Overall, the new design brings a boutique, warm, inviting, and approachable expression of GraceMed’s brand personality, as it’s expressed in the clinics, to the web. It complements the customer journey that will either continue—or has already started—in a clinic.
Our audit of the previous website identified a lack of brand presence, overuse of light colours with low contrast that created a cold and impersonal feel, and a reliance on unrealistic and objectifying photography that didn’t accurately represent GraceMed’s audience.
The redesign incorporates shapes from GraceMed’s butterfly logo—representing transformation—alongside unique art direction for photography to create a more ownable website. An expanded colour palette and fresh typography helped make the site feel warm and welcoming, while animations provided sophistication.
The new website boosted location-based traffic and provided a 40% increase in lead generation
“I have built many websites, with many different agencies over the course of my career; none come close to matching the attention to detail provided by Art & Science.”
Paul Abrams
VP of Revenue, GraceMed