Andy Kelly

The Canadian Cancer Society’s Expand Project is an initiative to start a dialog within 2S, Indigiqueer, queer, and trans communities about smoking, vaping and traditional uses of tobacco.

I was responsible for the design and production art for static banner ads, social media, digital OOH, and print OOH creative as well as helping to direct photoshoots of the participants.

The Spring 2023 campaign was based around messaging to drive people to find support for quitting smoking. The Fall 2024 campaign was designed to drive conversation around why people in the community were driven towards smoking and vaping.