Canadian Academy of Drinks Education
The Independent Wine Education Guild (IWEG) is a not-for-profit organization and the only Canadian school to offer programs and qualifications of the Wine & Spirit Education Trust.
IWEG came to JAW Advertising for a renaming and rebranding project as their course offerings expanded beyond wine and into spirits and beer.
| Role | Senior Designer |
| Agency | JAW Advertising |
| Year | 2021 |
The primary logo is an abstract representation of a top-down view of a wine glass. The logo is adaptable based on the angle of the glass and lends itself to animation.
By varying the size and colour of the circles in the logo, different types of drinks can be created allowing the logo to adapt based on the course offerings provided by CADE.
